Dealer markups to push GT-R pricing as high as $129,000

Although the Nissan GT-R will sticker for about $69,000 when it goes on sale in the U.S. later this year, prospective buyers will be hard pressed to find any Nissan dealers to offer the supercar at that price. The combination of the GT-R’s limited availability and Nissan’s lack of dealer pricing control could see some of the turbocharged coupes going for as high as $129,000 — nearly double the car’s MSRP.

Exhaustnote.com called on 15 Nissan dealers through the United States and found that the GT-R will command at least $20,000 over its window sticker. Several dealers even said they were going to handle GT-R sales like an auction, pitting prospective buyers against one another.

One dealership in Carson, California said they would markup the GT-R by about $50,000 — joking the markup would be about the same as a new Nissan 350Z and Sentra.

The highest markup found was $60,000, bringing the GT-R’s out-the-door price to a staggering $129,000.

The huge markups are due to extremely limited availability of Nissan’s latest supercar — only 1,500 GT-Rs will be available in the U.S. this year. Most dealerships will only get 2 or 3 cars, but most have waiting lists at least 40 people deep.

While Nissan has counseled its dealers on markups — one of the GT-R’s greatest assets was supposed to be amazing performance at a value price — the Japanese automaker has no control over how much dealers will actually charge.

Did you like it? 4.5/5 (27)