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BMW’s Chris Bangle: from whipping boy to trend setter

Owen Fairbrother By Owen Fairbrother
1 min read
BMW’s Chris Bangle: from whipping boy to trend setter

Trashed by critics just a few years ago, BMW’s chief designer Chris Bangle
is “experiencing a pleasant reversal of fortune,” a report in today’s Wall Street Jorunal said. In 2001, when Bangle’s flagship 7-Series first debuted, Bimmer fans launched a “Stop Chris Bangle,” criticizing the “Bangle butt,” and other unusual design features. But at this year’s auto show in Detroit, designs resembling Bangle’s work are cropping up everywhere — in designs from Mercedes, Lexus, Toyota, and Infiniti. ”Suddenly, everyone is trying to do the kind of styling for which the auto journalists criticized the BMW group so loudly,” BMW Chief Executive Helmut Panke crowed at a dinner with reporters here. “You look at the Camry rear end and you see another 7 Series. It is not the ‘Bangle butt’ anymore.”

Owen Fairbrother

Automotive news and mobility

Owen Fairbrother

Owen Fairbrother started as a copy editor at a small daily in Oregon and later covered local business and transportation. At LeftLaneNews he handles the daily news desk: launches, recalls, sales figures and regulation. He links to the original filing or statement whenever one exists. He fishes the lakes around Portland when the weather allows.