Electric trucks remain a small slice of the US pickup market

Electric pickups are selling, but on a modest scale. According to Car and Driver, the magazine added up its sales tallies to see which electric trucks have made the biggest mark on the market over the past few years. Ford’s gas-powered F-series sells nearly as many trucks as that total every single quarter.

A small slice of the truck market

Set side by side, the two figures show how little of the U.S. truck market electric models hold, even when six nameplates are combined over a period of nearly three years. Car and Driver also notes that its list of the bestselling EVs in 2026 contains mostly SUVs and no pickups at all.

The ranking adds up three periods: the full year 2024, the full year 2025 and the months through the third quarter of 2026. Where an automaker does not publish detailed figures, the magazine relied on estimates from Cox Automotive. That mix of reported and estimated numbers shapes how each model’s total should be read.

The Cybertruck sets the pace

Tesla started selling the Cybertruck in 2024, and that year was its strongest, with 38,965 units. Sales then dropped to around 20,000 in 2025, and an estimated 11,586 trucks were sold through the third quarter of 2026. Car and Driver points to the truck’s polarizing design and numerous recalls early in its production run, and suggests that eager early adopters may have accounted for much of the first-year volume.

How the other models compare

• Chevrolet Silverado EV: fewer than 8,000 sales in 2024, its first year on the market, then more than 11,000 in 2025 as Chevrolet added lower-cost variants meant for fleets. Only 5,327 were sold through the first three quarters of 2026.
• GMC Sierra EV: it rides on the same platform as the Silverado EV and followed a similar curve, with a slow start in 2024, a rise in 2025 and a drop in 2026. It is more upscale than its Chevy sibling, especially in Denali trim.
• Rivian R1T: on sale since the 2022 model year, with sales in steady decline since 2024. The recently launched compact R2 SUV now outsells the larger R1 lineup.
• GMC Hummer EV: the pickup debuted for the 2022 model year, and GMC added an SUV sibling for 2024.
• Ford F-150 Lightning: discontinued, with production ending in 2025. Ford’s strategy hinged on its similarities to the top-selling F-150.

Car and Driver describes the Rivian R1T as aimed more at lifestyle buyers than at traditional pickup customers, with a storage tunnel between the cab and the bed. For readers following the Tesla truck specifically, we have also covered the Cybertruck price cuts and buyer pullback.

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